Infographics, Research, Typography

Year 2004

With the goal of finding and optimizing a prominent example of deficient typography in public space, I chose a local transport company. They had previously redesigned everything in a rather careless way, which raised interesting accessibility issues. After watching many people unsuccessfully using the new ticket vending machines – and failing to use it properly myself – I decided to try and fix them, treating the interaction with the interface as a solely typographic problem. I began by charting the path of a user’s attention when buying typical kinds of tickets, and realized that by merely introducing a grid I would be able to significantly reduce the cognitive load during this essential task. After reorganizing its interface accordingly, I moved on to the non-interactive carriers of information and redesigned the schedule posters so that one can intuitively grasp the frequency of buses at any time of day, as opposed to the exact hours.